gen-E Re-Brands to Reflect Global Software Strategy
February 9, 2012

gen-E Re-Brands to Reflect Global Software Strategy Focused on Social IT Process Automation and Empowering Human Ingenuity

ITPA Innovator Reports 100 Percent Jump in Profits and Strong Revenue for 2011 as Staff Increases and New Office Expansion Continue

San Clemente, Calif. – Feb. 9, 2012 – gen-E, a global IT process automation (ITPA) software company, today announced it has changed its company name from generation-E Technologies to gen-E  as part of a new worldwide branding strategy built around its award-winning Resolve Social™ITPA software. In addition, the company has also launched an entirely re-designed website, which is now live at www.gen-e.com.

Formed in 2000 as a global systems integrator, gen-E is marking its transition to a software-focused business model as adoption of Resolve has grown exponentially over the past few years. Leading global financial services and transportation firms as well as communications service providers and other companies make use of Resolve, which was first launched in 2009. The software maximizes efficiency and quality of service, breaking down traditional organizational and process constraints by combining innovative automation techniques with actionable and dynamic knowledge management capabilities.  

“The primary message we want to convey about our Resolve software is that it empowers human ingenuity through automation and collaboration, and we want that message to be at the forefront of our interactions with customers and partners,” said Payal Kindiger, executive vice president, marketing and managed services for gen-E.

“By modifying the company name, we’re bridging the gap between our past and our future yet also demonstrating that we’re serious about making our global software business a top priority for 2012 and beyond,” Kindiger added.

New Branding Comes on Heels of Record Year in 2011
The move to a software-focused business model comes on the heels of record year-over-year results for gen-E in 2011 including a 100 percent growth in profit, 40 percent increase in revenue and 66 percent  increase in headcount.

In 2012, the company plans to fuel further growth through a new Worldwide Channel Partner Program. With the addition of global partners across North America, Europe, Australia, South America and Southeast Asia, gen-E anticipates making further inroads into markets such as utilities, finance and telecommunications.

“Between our direct and indirect channel sales initiatives, we’ll have solutions for all industries,” said Casey Kindiger, CEO of gen-E. “Our goal will be to double our software revenue in 2012 and continue to make waves as we develop and release packaged ITPA solutions that drive innovation and improve time-to-resolution for our customers across network operations, customer care, service desk, cloud, provisioning and other key business services.“

Office Expansion Occurs as gen-E Extends Its Reach
In December 2011, gen-E opened a new office in Frisco, Texas to accommodate growth and better serve its existing customer base throughout the region including companies such as Consolidated Communications, a leading communication service provider.

In 2011, gen-E also doubled its office space at its world headquarters in San Clemente, Calif., where staff increases have occurred primarily in the areas of business development, sales and product development.

“It’s an exciting time in our growth,  and our team is working hard on a global scale to ensure there are more good things in store for gen-E in 2012,” said Casey Kindiger.

Find gen-E on Twitter at  http://twitter.com/genE_info.

 

About gen-E

gen-E is an IT process automation (ITPA) software company that places human ingenuity at the forefront of workplace activity. The company’s award-winning Resolve™ software breaks down traditional organizational and process constraints through an innovative approach to automation.  Powered by actionable and dynamic knowledge management capabilities, Resolve allows organizations to realize cost savings of as much as 200 percent within months of deployment.  For more information, please visit www.gen-e.com.

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