InterComms Interviews gen-E: All eyes need to be on service assurance

InterComms spoke with two experts from gen-E, a service assurance specialist and IBM middleware reseller: Anand Thummalapalli, VP of Product Management, and Chip Chambers, VP of Strategy and Business Development. Both highlighted the need for communication service providers [CSPs] to get much smarter about service assurance if their digital transformation strategies are to succeed.

Q: Let’s start off with your relationship IBM. You bring much more to the service-assurance table than simply reselling Big Blue’s software, don’t you?

A: Anand Thummalapalli (AT): Absolutely. Not only do we have a long history in service assurance, but we’ve also built a suite of our own software applications/products that complement client’s existing service assurance investments.

It means clients get a greater return on investment. We’re very strong on big data analytics, so we can collect and process huge amounts of information that’s coming from the network. This is a must. Software-based technologies tend to have more issues in the early stages of rollout, and today’s [network] devices are much more ‘noisy’ and ‘chatty’. This often results in a barrage of alarms to the NOC [network operations centre]. We dig through that noise and help both enterprises and CSPs understand better what’s going on in their network, and how their services are actually performing.

Q: How do you engage with CSPs?

A: AT: We’re proactive. We perform a ‘health check,’ which includes first determining the current status of the network,
then we work with our clients’ stakeholders and our internal best practices experts to determine where the CSP needs
to be – in terms of their transformation strategy – and work out the best roadmap to get there. The health check is not
focused on technology deployments, but on the state of the business, and how service assurance and operational
efficiencies might be improved. We have a solid set of best practices, with various sets of metrics, so we can come back
to the client and explain what their roadmap should look like for particular functional areas. It’s not about pointing fingers,
but about how to improve operations. We encourage clients to do a health check at least once a year.

Q: What do the health checks typically uncover?

A: AT: Health checks uncover many opportunities for improvement. In many cases, there are unused entitlements that could potentially remedy some of the shortfalls that are exposed. Many clients aren’t getting the most leverage from their existing installs due to an incomplete implementation or lack of professional services. Also, many clients haven’t been applying data analytics properly. The NOC still gets bombarded with a fair amount of alarms because CSPs are not really leveraging the analytics that can be completed before presenting information to NOC users. This is where our Professional Services Success Packs come in, which include event analytics and the ‘grouping’ of events, which cut down on the number of duplicate tickets. In a recent project with a Tier 1 operator, we achieved a NOC noise reduction of 75% (see case study) from just the first phase of optimization. That’s massive. It shows that many CSPs really need to get more sophisticated about service assurance.

Chip Chambers (CC): Cutting down on NOC noise, though, is only the beginning of the phased approach we take when it comes to improving operational efficiencies and enabling service assurance. Once we understand what ‘normal’ is, we set up an automated process to diagnose problems. We then capture that diagnosis and use it the next time, eliminating the need to perform the same manual tasks over and over again It’s key to what we do, and accounts for a lot of the value we bring to clients. Underlying technologies and services might vary from one CSP to another, but the overall analytics methodologies are the same. 5 Stages of Event Lifecycle

AT: Another value-add is the unification of different systems with a common front-end. It’s the next generation to a ‘single sign-on’. We have the ability to take various UIs [user interfaces] from disparate systems and put them into a single dashboard, or a set of dashboards, which takes into account who is using them within the organisation. You don’t have to log into a number of OSSs [operations systems support]. We’re cutting all that out.

CC: We’re also agnostic to different infrastructure and cloud service providers. Our solution works in a multi-vendor environment. It’s another key part of our value proposition on fault- performance monitoring. We can give CSPs a complete picture, and put all the data collected into a common format.

Q: You mentioned ‘roadmap’. Do CSPs have clear ideas where they want to be in the future? And if they do, how can gen-E help them get there?

A: AT: This is where our experience really helps. Our professional services team includes solutions architects and business analysts, many of which have been decision makers at CSPs in the past. We know first-hand the problems and obstacles that our clients are facing. In terms of roadmap, and having a clear vision of where CSPs want to be, I think Tier 2 operators are generally more mature than Tier 1s. They often seem more determined to transform their operations.

CC: I’d add that our clients benefit from our vast experience that we’ve accumulated while helping other clients tackle the
same problem. That’s important. We’re not showing up [at a client] and doing it for the first time. We’re showing up with
about 20 other examples of what we can do.

Q: Do CSPs, generally speaking, see service assurance as a number one priority?

A: AT: From the standpoint of ‘next-generation services’, such as SD-WAN or some new wireless offerings, I still see
CSPs launching them with no eyes on how they’re actually doing. In the old days, when launching new services, service
providers often took the view that they needed to get the BSS [business systems support] in order first, so they
could start billing customers at the earliest opportunity. In today’s world, that kind of thinking will likely backfire. You
have to give much more attention to service assurance. The customer is far more finicky now, and will ditch their service
provider and go somewhere else if they’re not satisfied. It’s also easier for consumers to switch, which makes it even
more important that all eyes are on service assurance. CSPs which don’t do that will be shooting themselves in the foot.

Unified Service Assurance from gen-E
Bringing Value to the Equation

gen-E has nearly 2 decades of experience helping some of the most recognizable brands in telecom and enterprise keep their networks running at peak performance, and meeting their customers’ demands. Applying our industry-lauded Unified Service Assurance framework, we have helped our customers work through network upgrades, acquisitions, and system consolidations. Our goal is to work across organizational silos and allow our technology to correlate events and use analytics to help identify problems across the entire network faster, reduce MTTR, and get to the optimal state of network management. For more information, click here.

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